Who do you know... who'd like to be... Habitually Successful?
(Click on any image to enlarge.) Thursday Edition #234
The best way to build a better company is to... "Build Better People."
The 'IQ Morning Report' Update
Legendary Sales Trainer TOM HOPKINS
is coming to Orlando, Florida - February 20th & 21st
Details Click Here
IF... what you see, read or hear in today's newsletter causes you to ***THINK***, we did our job.
The Attitude is Everything Movie
---------- (Best enjoyed in FULL SCREEN mode) ----------
Once you eliminate the fear of failure, you can accomplish amazing things
(Mastering the Art of Setting Goals in 4 Steps)
In early 2009, Ben Landers was setting objectives for Blue Corona, his year-old digital-marketing company in Gaithersburg, Md. The startup had earned $112,000 in revenues its first year but was still losing money. Landers wanted to nudge Blue Corona solidly into profitability, reaching $1 million in annual sales in three years. He shared his goals with his mentor, Bob Perini, founder of the water-delivery company DrinkMore Water, which is in the same town. “That’s completely reasonable,” Perini scoffed. “It’s also completely uninspiring.” Perini suggested an alternate goal for Blue Corona: to earn a spot on a prestigious list of the 500 fastest-growing privately held companies in the U.S. It was, Landers thought, “absolutely ridiculous. We would have to have a three-year growth rate exceeding 1,000 percent to make the list.” But Landers accepted the challenge, with Perini’s assurance that “even if you fail miserably, you’re going to learn way more and teach your employees way more than if you stuck to your puny goals.” And a funny thing happened. “Once you eliminate the fear of failure, you can accomplish amazing things,” Landers says. “A part of me felt that we were going to fall flat on our faces. But another, bigger part passionately believed we could do it. And that belief was like a lever leading us to do things differently.” The result? Blue Corona actually exceeded its audacious objective. (Learn More)
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